It's more than just a logo

What is branding and why is it important?

What is branding?

So what is branding? Well, in the old days, a cowboy would take a hot iron and stamp a mark on his or her property, and that was branding. Today as is with all things, the term has evolved. Branding is the promotion of a particular product or company utilizing advertising and distinctive design.

A majority of startups and small businesses know what a brand is. However, most have never learned the process of branding. Ask most people, and they may tell you it is sticking a logo on their merchandise or building, and that is it.

Why is it important?

However, branding is more than that. Branding is about the feeling the image or symbol used to create your brand, and the emotion it evokes when viewing it for the first time. It’s also about building long-term engagement.

Research behind the brand

Research has shown people will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging the symbol or image used in your brand, your design, color, font, and your overall content. It is this opinion that will make or break their trust and confidence in your brand.


If you gain people’s trust, they are more likely to buy from you. The majority of consumers report they are more likely to buy from a brand they trust. Without a good brand, even your best marketing skills will fail.

How to stand apart from the competition

With the Internet, your customers have plenty of options. Why should they select your business? A great brand will help you stand apart from your competition, rocket you passed them, and drive more business to you.

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Should we hire or brand it ourselves?

That is a good question. I would say give it a go if you are an artist and have the confidence that you can.  Yet, I am going to guess that you are here because you don’t have the skill set or time, and there is absolutely nothing wrong with that. In fact, you will get further faster by not trying to do everything yourself.

You may have even thought, “Can I get by with what I have? 

You may not know the best colors for your logo, design for your website, or how to design in order to produce quality content. And for these reasons, our branding agency exists.

With our branding services, you gain access to an expert who is dedicated to helping you build your brand. This person will assess your business and work with you to bring your dreams to reality.

Our small business branding agency can help you design your logo, build your website, and develop other assets for you to drive your business.  We will help you nail your branding once and for all, and never settle for average again.

West Wing inc. Branding

Here are just a few services we do to help our clients build their brands:

  • Color Psychology
  • Font Styling 
  • Brand Strategy
  • Target Audience Research
  • Tagline 
  • Name Assistant
  • Logo Design
  • Website Design
  • Packaging
  • & More
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